Steve Jobs 1955-2011: We’re just enthusiastic about what we do

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” 

“We’re just enthusiastic about what we do.”

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” 

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice”

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.”

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”


6 thoughts on “Steve Jobs 1955-2011: We’re just enthusiastic about what we do

  1. Design is an abstract word. it depends on how you looking at, think and feel about it.

    I have a design concept. I call it KISS (Keep It Short and Simple). I use this concept to provide ICT solutions for 8 years, and most of them work perfectly.

    The first thing of this concept is come from our college electronic lab experiments, when I use oscilloscope to view sinusoidal wave form from my class-A amplifier. the result of my experiment, the short path and simplest design made lower distortion signal at the output than the long path and complex design.

    The second thing of this concept is come from My Wu-Shu practice. Actually, I start to research the Chang Quan (Long Fist Form) at 1999, and at 2004 to now, I can learn at least three different style. Then I try to understand about the design of them, and start to compare the differencies between them. The result is the modern or compulsory form is more simple than the others. What’s the point here? in compulsory form, I get higher efficiencies to move and easiest way to apply them in real combat compared with the other traditional style.

    When I use this concepts at work place, I can provide various solutions to our customer with a shorter time. This is additional positive value right?

    Back to Apple. I can understand the describtion above, since I’m an apple user too. the design of apple products always use this concept. That’s why apple products always have greatest performance because it’s design is Keep It Short and Simple.

    What do you think my friend?

    1. Yes, I agree with you, Glenn. Less is more. Make it simple and effective, rather then complicating things that are already complex. This is where beauty came from, and design is about simply beautiful. This also applies in business.

      However, we should be really thoughtful to make sure that we do not mix ‘make it simple’ with oversimplifying, whereas the later can actually be detrimental.

  2. Yes, I agree with you Bro, Keep It Short and Simple doesn’t same with oversimplifying. In KISS concept, we try to simplified the complex process with the right solution, based on specific requirements and pre requisite conditions.

    It’s very different with oversimplifying concept. Oversimpifying is a destructive process. The simplest thing about KISS is make it easy but it won’t be easy. The world is not beautiful as you think.

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