Let me start with a question: Who drives the design process of a product? Most of you will be more likely to choose this answer: Research and Development unit. Now, I invite you to think deeper as well as imagining the future. Is it completely true that product designer just made all of their product […]
Read More Collaborative marketing: Values as they flow in systemsSaya kadang merasa bahwa kita tidak sedang berada di jaman modern. Ini khususnya kalau kita bicara tentang konteks Indonesia. Kenapa? Ya karena saya melihat betapa banyak orang yang hidup dalam nostalgia masa lalu, dan ‘kering’ akan imajinasi dalam membangun masa depan. Kalau kita melihat, banyak orang terbelah dalam dua kutub pandangan. Yang pertama, menjunjung tinggi […]
Read More Nostalgia, obsoletisme dan hambarnya cita rasa akan masa depanIf we are honest enough to admit, today’s world is confusing for most people. In such dynamic world (…and some prefer to see it as volatile world), change and sustainability are like two face of the same coin. The two are inseparable with each other, yet they never be able to face each other. It’s […]
Read More Be agile, and let us prevail!
the Change Strategist 