So, what is your distinction?

What makes your customer choose you? That is question of functionality. That shows how you are beneficial to them. But that’s not necessary explaining how long will they stay with you in the future. That’s not a question about sustainability. What makes you differ from others in the same business? What makes you stood out […]

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Manajemen perubahan: Anatomi perubahan dan ilusinya

    “Beneath this mask, there is more than flesh…Beneath this mask, there are ideas, and ideas are bulletproof” – James McTeigue’s V for Vendetta (2006) Ide perubahan adalah cita-cita kebanyakan orang. Perubahan adalah keinginan banyak orang. Namun, tak sedikit yang takut akan perubahan. Tak jarang pula perubahan ditolak. Kegelisahan orang selalu berada pada pertanyaan […]

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