So, what is your distinction?

What makes your customer choose you? That is question of functionality. That shows how you are beneficial to them. But that’s not necessary explaining how long will they stay with you in the future. That’s not a question about sustainability. What makes you differ from others in the same business? What makes you stood out […]

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Courage: A reflection

    Few days ago, I saw a very interesting view while I was driving to my work. A young girl, probably ten years old at most, drove a motorbike with a younger boy around the age of five. I was saying to myself: “WTF? These kids are crazy! Is this a crappy circus? Where […]

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