Not everything must have a good reasoning. I feel, more and more, less things need to be explain by reason. There becoming more of those who find meaning in what they are feeling, and less on understanding. Does it matter to decide based on what we understand? It still does. But it is not so […]Read More Is it time to put reason at rest?
Let me start with a question: Who drives the design process of a product? Most of you will be more likely to choose this answer: Research and Development unit. Now, I invite you to think deeper as well as imagining the future. Is it completely true that product designer just made all of their product […]Read More Collaborative marketing: Values as they flow in systems
What makes your customer choose you? That is question of functionality. That shows how you are beneficial to them. But that’s not necessary explaining how long will they stay with you in the future. That’s not a question about sustainability. What makes you differ from others in the same business? What makes you stood out […]Read More So, what is your distinction?