Is it time to put reason at rest?

Not everything must have a good reasoning.  I feel, more and more, less things need to be explain by reason. There becoming more of those who find meaning in what they are feeling, and less on understanding. Does it matter to decide based on what we understand? It still does. But it is not so […]

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So, what is your distinction?

What makes your customer choose you? That is question of functionality. That shows how you are beneficial to them. But that’s not necessary explaining how long will they stay with you in the future. That’s not a question about sustainability. What makes you differ from others in the same business? What makes you stood out […]

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