There are times when crazy idea is bad, and good planning is the only good thing. There are also moments where crazy idea decided the course of history, and smart planning was everything but influential. What about now? I say, it’s the time for both crazy idea and smart planning to rule collaboratively. We live in the age where […]
Read More Crazily successful or …. successfully crazy!Let me start with a question: Who drives the design process of a product? Most of you will be more likely to choose this answer: Research and Development unit. Now, I invite you to think deeper as well as imagining the future. Is it completely true that product designer just made all of their product […]
Read More Collaborative marketing: Values as they flow in systemsSaya kadang merasa bahwa kita tidak sedang berada di jaman modern. Ini khususnya kalau kita bicara tentang konteks Indonesia. Kenapa? Ya karena saya melihat betapa banyak orang yang hidup dalam nostalgia masa lalu, dan ‘kering’ akan imajinasi dalam membangun masa depan. Kalau kita melihat, banyak orang terbelah dalam dua kutub pandangan. Yang pertama, menjunjung tinggi […]
Read More Nostalgia, obsoletisme dan hambarnya cita rasa akan masa depan
the Change Strategist 