Marketing is a tricky concept……and, so is the world today. Why I say that? Because consumption style are more complex (or confusing) today. Two decades ago, marketing is about reaching out the right market for the right product or service. When we talked about marketing, we simply saw identification of the market chunk, what are […]
Read More Marketing today: Confusingly entertaining, but sexy!Bila ada yang bisa kita sebut sebagai ciri dunia masa depan, mungkin teknologi informasi dan komunikasi (TIK) adalah salah satunya. Dunia menjadi sangat berbeda sejak TIK memasuki relung-relung kehidupan masyarakat. Bahkan, sepertinya teknologi ini berhasil merubah struktur masyarakat secara fundamental. TIK telah berhasil mendekatkan yang jauh dan menjauhkan yang dekat. Saat ini, banyak sekali anak-anak […]
Read More 2011: Waktunya mencoba model baru family business?Why there are certain life moments we feel worth to remember? Because they fix things in our life. Because it changes things in life into something better. Think of them. The moments we felt we were appreciated. Moments when we feel we were so precious for some people. Times when we feel we were able […]
Read More Our enemy: The one we missed the most?
the Change Strategist 