I was in a supermarket in Malang when I saw this, and decided to have it captured in my mobile.
For those of you who are not familiar with Malang; Ampel Gading, Sumber Manjing, Tirtoyudo and Dampit are areas in Southern Malang where local coffee are grown.
Attractive and funny way to present a globally local identity!
the Change Strategist 
Creative, Funny, but, still, it’s an Irony.. why they choose Amstirdam? It’s so close to Amsterdam..
I guess that’s exactly what they are doing….using the irony for marketing. It is true though, that our society is ‘western-is-good’ oriented 🙂
Hehehe.. that’s exactly my point. Why don’t they use common local name, more meaningful name, but still catchy…:)
But, if they do that, then the irony will gone…..it will just be logically normal. I think what attracts people to this brand is in fact the irony of the name 🙂
The selling point is the “irony”.. hmmm.. I hope it doesn’t undermine the quality.. 🙂
Hehehe….that is a valid concern indeed 🙂 and we have seen examples where marketing sensation is a cover of lack on quality 🙂
Exactly my point. The most important things is quality, and then we create the “marketing sensation” as the reflection of the quality of the product… that’s my position…
I think “Amstirdam” is abbreviation of Ampel Gading, Sumber Manjing, Tirtoyudo, and Dampit, and not related with Amsterdam City in Holland. Once again, creative, but… still irony….
irony but still catch your attention, isn’t?