Zeitgeist is a name of a cafe in Seattle’s Pioneer Square neighborhood. It was one of my favorite places in that rainy city. Zeitgeist, is also a word that means the spirit of the age. There is even a global movement with zeitgeist as its name. But, I see it more as an interesting word. So, for me it’s a nice place and a nice word.
This makes me think of something, though.
Zeitgeist, or the spirit of the age, is about the feeling, mood, emotions that influence almost everything in a society in a particular of time. Well, actually it can be defined in far more complex and elaborated way, but I guess you can find that kind of definition from Wikipedia or other sources. All I’m trying to say is that zeitgeist is about things that makes us feel that we belong the present world.
And that Seattle’s cafe I mentioned earlier, Zeitgeist, somehow make me aware that cafe is one of the world’s zeitgeist. When I was in the elementary school about twenty years ago, it’s hard to find a cafe. Now, there are cafes everywhere. Cafe, is one representation of the zeitgeist of our time.
Then, it makes me think about few other things that might as well showing the zeitgeist of our present. Information technology is one of them. Today, everything needs IT and has to be IT related. Otherwise, it will be considered as less updated, or even worse, a bit obsolete. Some IT brands are even more like culture than merely an IT product or gadget (like Apple and Blackberry). As I’m writing this, I’m not in my office but stumbling on my bedroom because of stomach problem. And yet, I’m still checking and communicating with people at my office through my handset. I can’t imagine this will be normal, or even possible, if this was happened three decades ago.
Social media and creativity is another pointer for the world’s present zeitgeist. Everyone lives a world that literally connected beyond borders, and thanks to social media for enabling that. Through social media and creativity, new ideas and creative development are more easily to be spotted by everyone. I’m not referring to complex and advanced idea or inventions. I’m talking about how easily people can exchange information and idea about anything today. Look at how different people with different perspectives, who barely know each other, can have a brainstorming about a certain issue just because they use the same hashtag (#xxx) in social media.